Global Marketing Executive
Paul Kaplan is a senior marketing executive with broad and unique experience in launching high-tech products and growing business globally.
Proven success in building product markets and developing business in Japan with focus in the consumer electronics, wireless and semiconductor sectors. Experience conducting business throughout Asia, Europe, North America and Israel. In-depth experience in Japanese business, culture and language. Speak Japanese and have lived and worked in Japan. |
Noteworthy
- Drove revenue increase of 88% over 2 year period at company's lead customer in Japan and Taiwan.
- Collaborating with Sales, secured business at 3 new accounts, drove one from 0% to 100% share in 1.5 years.
- Launched company's flagship new product to the market: Wrote business plan, created launch plan and pricing strategy, created collateral, initiated engagements at key customers, and met with key editors at launch in Japan.
- Negotiated and secured development contracts with several companies to bring new user experiences to the Personal Computer ecosystem.
- Managed team to specify product requirements for two wireless ICs and several wireless connectivity solutions.
- Led divisional team to devise account strategies and win $240M of new business at HP, Canon, Epson and Fuji-Xerox.
- Managed new design-in activity at key accounts, particularly in the consumer electronics market. Worked with key Japanese accounts such as Sony, Canon, Matsushita, Nintendo, Ricoh, Denso, Honda, Nissan, Mazda and Hitachi. Adapted and implemented U.S. programs to the Japanese marketplace.
- Oversaw the development and ramp of a product line which generated over $300M of revenue with the best margins of any product in the division.
- As program manager for wireless ICs, coordinated a 200 member global team to ensure the product met scope, schedule and cost. Resulted in on-time delivery of a platform forecasted to generate $200M of revenue.
- MBA in Marketing and Japanese Business from Cornell University; B.S. in Electrical Engineering from The University of California.